Retail Co.

Unified commerce platform for a regional retailer

End-to-end e-commerce redesign improving discovery, conversion, and operational efficiency.

+24%

Conversion rate

-41%

Page load (LCP)

Challenge

Fragmented legacy storefronts and slow release cycles limited growth.

Composable architecture with Next.js, headless CMS, and performance-first UX.

Articles on technology, transformation, and digital leadership.

Why anticipatory experiences require integrated data, design, and operations—not isolated pilots.

Phased cutover, data governance, and change management lessons from recent implementations.